Why User Experience Matters In SEO

Once you have started your business, ready to sell your products or services, and developed a website, all is not over. You are just entering a tough race to run. Now you have to compete with the galaxy of other businesses out there to grab your market share and develop your business towards profitability and sustainability. The most important thing to care about in this mission is to get more customers to find your products and buy them. To this end, it is important that your website assures a great user experience. Enhancing user experience is the most crucial part of SEO and here are the reasons why you must really care about user experience.

User Experience explained
Deemed as the central part of any good website design, user experience defines how a user engages with a system or product. For example, intuitive design of a user interface will make it easy and interesting for the users to navigate your site and find the information they are looking for. Enhancing user experience is all about providing a positive experience to your users on your website through a comprehensive set of measures. While working forward to enhance the user experience, Peter Morville’s user experience honeycomb lists the different points to focus on including accessibility, credibility, desirability, ability to find, usability, usefulness and value.

Why user experience matters in SEO
Google’s Page Experience Update impacted the websites that provided a poor user experience. Further to this, Google’s research has revealed that enhancing user experience can give the following results.

• Bring down site abandonment by around 24%
• Increase web conversions
• Increase the per session average page views by 15%
• Boost up the revenue through advertisements by 18% and more

By enhancing the user experience on your website, you can also benefit from better ranking on the popular search engines, lower page abandonment, more conversions and more profits.

The most important thing every website owner must understand is that many of the tasks that intend to enhance user experience are also key components of the onsite SEO of a website.

Take away
As a business owner, you are obviously passionate about promoting your brand name, sales, and customer base in order to make your business a successful venture in assuring growth and profits. To this end, it is crucial that you focus on improving the user experience on your website as part of your SEO efforts. Hire a good SEO agency Miami to realize your business goals.