Pay-per-click advertising, such as Google AdWords, can be a great way to drive traffic to a website before organic digital marketing strategies, like SEO and social media marketing, have had time to blossom. But that is only the case when your eCommerce PPC agency has properly targeted audiences, runs an […]
A paid advertising campaign like a pay-per-click campaign can be a great way to drive traffic to your online store – when your campaign is managed effectively. One of the facets of proper eCommerce PPC management is to target the audience to ensure that your ads are only displayed to […]
The title of this article might have you scratching your head. That’s reasonable. After all, isn’t SEO all about generating organic rankings so that you don’t need to rely on PPC to generate paid brand awareness, traffic, and revenue streams? Doesn’t hiring an eCommerce PPC company defeat the purpose, if […]
Digital marketing entails a lot of diligence, patience, and hard work, no matter what business you have, what products/services you’re selling, or how much knowledge you have in the business. Everything minute tactic you use counts. Why? Because the internet is bursting with countless other eCommerce businesses out there doing […]
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