Everyone uses ChatGPT and other answer engines. Every business wants to show up as an output through one of these engines.
These AI powered engines can write copy. You can ask these engines to write copy that’s optimized for them.
But there’s a bit of a problem with that – actually, in truth, there are a few. Here’s why the best AI SEO services providers don’t and in truth, can’t, rely on generative copy for content creation to produce results for AEO, or answer engine optimization.
The Problems of Generative Content
In theory, AI is the perfect tool to produce copy that’s optimized for the AI search results. After all, it knows better than any other “expert” what it takes to show up as an output.
Well, that all sounds well and good on paper, but there are several glaring problems with that sort of content strategy for answer engine optimization, or AEO.
One is that AI tools are, at best, inchoate – and that’s generous. The outputs AI produces, as “optimized” copy, are pretty poor.
That doesn’t mean that they aren’t structurally and technically optimized. AI is pretty good at structuring content. The main issue here is that AI gets things wrong. Big things. Like facts.
You can’t be using copy that’s factually unsound, for numerous reasons, the least of which is that it will not perform through AI engines in the long run – though that is true.
Even if that were not the case, AI is basically a big echo chamber. It can’t come up with anything new. It can only take what’s been published before and resynthesize it. That’s better than nothing, technically, but it’s still pretty bad.
AI can’t come up with anything that’s experientially valuable because it does not have experience; it can’t do things in the real world. At least in most instances this is the case.
Also, if you’re using AI to generate copy for AI optimization, and other competitors are too, that’s a race to the bottom. Eventually there will be nothing to differentiate your efforts from those of your competitors.
These are the main reasons why the best AI SEO services providers do not use generative content for their answer engine optimization services.
What Goes into Getting Your Business or Brand to Show up as an Output?
The main ranking signal that answer engines like ChatGPT use to generate outputs is content, just like in SEO.
The best copy is properly structured, succinct, conversational, accurate, and ideally, novel. It has to answer a question or a series of questions and it must do so briefly and in a straightforward fashion.
Some other answer engines also prefer author attribution, citation chains, and a few other technical aspects of copy used as reference material.
That said, all in all, the same ranking signals and overall qualities that make copy good for SEO will make it good for AEO, too.
How AI SEO Services Can Benefit Your Business
The benefits to eCommerce businesses of investing in AI SEO services can be potentially enormous, just as they can be in SEO.
As with SEO, being well-optimized for an answer engine and populating as an output can increase organic visibility in AI search engines, and higher brand awareness.
From that, AI optimization can result in higher organic traffic and direct search, and can capture leads.
Showing up in an AI output can also enhance the perception of a business, brand, website or product. This can foster conversions.
All in all, investing in AI SEO services can increase your website’s visibility and brand perception while opening up potentially new avenues for revenue generation at the same time.
Considering the novelty of answer engines, now is the perfect time to invest in this – just as the best time to invest in SEO was like 15 years ago.
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