The title of this article is genuinely not intended to serve as clickbait. There is a very important reason that hiring an eCommerce web design agency is about to get a whole lot more important in 2025 than it was even last year, and it all has to do with SEO.
Let’s unpack this.
It Comes Down to Organic Marketing
In the event that you’re not familiar with SEO, it stands for search engine optimization and it comprises a collection of activities and initiatives that are designed to make a website more favorable to search engines.
When SEO is done “right,” a website’s domain authority and organic visibility will increase. This will in turn result in more impressions, clicks, traffic, and when the website has been optimized for the right keywords (those with commercial and transactional search intent) conversions and revenue should increase, too.
Common SEO best practices include optimizing web page titles, copy, URL slugs and alt text with target keywords, as well as improving content for the user experience. There are a variety of technical factors too, like site structure, speed, security, and link profile. All in all, there are over 200 factors (called ranking signals or factors) that impact SEO.
But, in 2025, something is going to throw a real wrench into SEO. As of recent updates, Google is now officially going to be considering the user experience through user engagement metrics as a ranking signal.
This means that if your website has longer time on page, more pages per session, good click through rates, and other similar factors, it will actually get higher organic rankings through Google as a result.
Which means that you should have a real vested interest in the sort of UX your website offers.
Now, granted, UX is partly a product of what your website offers and what sorts of content is on it. But it also falls directly under the purview of what an eCommerce web design agency offers.
Design agencies can take shoddy websites and make them aesthetically appealing, easy to navigate, and easy to digest. These things impact user engagement metrics, and thereby SEO and overall website health and performance.
And that is the reason that hiring an eCommerce web design agency is about to become a whole lot more central in 2025 – that is, if your website could be improved.
And what website couldn’t be?
What an eCommerce Web Design Agency Can Do
There are many services that an eCommerce web design agency can render, including:
- Website audits to see how users are interacting with your website and how it can be improved.
- Heat mapping, to determine what elements of your website gets the most attention.
- Template and page design.
- Logo design.
- Other custom features that impact the overall look and feel of a website.
All in all, if it has something to do with the visual aesthetic of a website, a web design agency can help you improve it – which now, in the modern era, can make or break SEO.
Not Sure Where to Start with Hiring?
Hiring an eCommerce web design agency can be an expensive proposition, and once you pay for work there’s often no going back even if you don’t like what the agency produces.
That’s why it pays to do research ahead of time so you can hedge your bets. Of course, you can take recommendations from colleagues, but another easy way is to go right through your platform.
For merchants built on BigCommerce or Shopify, you can ask your rep for agency recommendations. There are big ecosystems that support both of these platforms and many of them are designers – get in touch with your rep for more information.
