Where to Sell Gold (and How to Get the Most for It)

Have you recently come into a lot of quality gold jewelry, or are you going through your old things and deciding that you could use the cash more than you could use the jewelry?

Gold is always in demand, and there are many ways you can go about converting it into cash. But it’s not just about where to sell gold, but how to get the most for it.

There are unscrupulous buyers out there who will gouge you. Here are some tips to make sure you get the most for what’s yours.

Places Where You Can Sell Gold

Gold prices (like many other precious metals) are hovering near historic highs. Consequently, there is a great deal of demand for gold jewelry (and other scrap gold).

This makes the question of where to sell gold a relatively straightforward one to answer. Some of your best options are:

  • Jewelry shops (some buy gold)
  • Dedicated gold buyers (and some are online)
  • Private buyers
  • Pawn shops
  • Coin buyers
  • Selling directly to the government (the Treasury buys gold)

These are just a few of the avenues you can take when selling gold. Typically private buyers offer you the best opportunities to get top dollar, but there are still some other caveats you should consider before selling, or even selecting a buyer.

Tips for Getting the Most

With respect to maximizing your return, here are some bits of advice.

  • First, know your worth. Not all gold is created. Even though gold is priced by weight, the purity of the gold influences how much you should get for it. For instance, 24-karat is pure gold and should fetch the highest price by weight; 18-karat is 75% pure and 14-karat is 58.5% pure. Consequently, the lower grades sell for less by weight.
  • Consult with a gold appraiser before you even try to sell. An appraiser can give you an estimate of the purity, quality, and overall value of your gold. That way, when you go to sell, before you even decide to seal the deal, you can tell if you’re being undervalued.
  • Get a second opinion. Just choosing one potential seller and letting them make you an offer is a sure-fire way to get less. Walking out the door gives you leverage.
  • Speak up. Selling gold is like selling a car, or a house for that matter. Buyers almost expect you to negotiate. If you don’t you’re playing right into their hand, and their first offer, which is likely a low one, will fly.
  • Don’t go to a pawn shop. Pawn shops pay fast and buy almost everything, but they also almost always offer the lowest payout. Except in desperation, don’t let a pawn shop have your gold.
  • Sell on high. Pay attention to the market rates of gold. Currently (December 2025) gold prices are very high, but don’t sell when and if you see dips in the daily prices.
  • Don’t be scared to walk. If negotiations don’t go in your favor, don’t be afraid to leave. The gold is yours until you feel you get a fair price for it.

Is Now the Time to Sell Gold?

The right time to sell gold is when you decide to, but:

  • Selling old jewelry can help you clean up clutter.
  • Getting a good price for gold can add cash to your pocket.
  • And gold is currently valued very highly, which means you will likely get a good price if you find a good buyer.

These are just a few of the good reasons to consider selling gold jewelry currently.

Start Looking

The first thing you need to do after you get an appraisal is start looking for where to sell gold; if you’re in the Houston area, consider First Class Jewelry and Loan. They buy gold, are competitive, and offer other services as well. For more information, visit their website or get in touch with them.

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