When you hire an eCommerce SEO consultant, make sure you’re ready for a partnership for the long haul. SEO is not a short-term game, and the dollars you put in today should be invested with the expectation that nothing will happen overnight.
So, in a nutshell, you need to be patient. But don’t sit on your hands. What you do today will pay off tomorrow – and you need to make sure you get your money’s worth by engaging the consultant in unique ways.
For instance, ask your consultant questions like these.
How Is My User Experience?
While many other eCommerce SEO agencies may get hung up on optimizing title tags, metadata, and image alt text, it’s important not to overlook the user experience.
The brand integration, and welcoming (or unwelcoming) nature of a store’s theme will impact whether or not clients stick around or bounce, and those things have a very pointed impact on SEO.
Some eCommerce SEO consultants work alongside designers and developers can adjust themes and create new website functionality that entices users to stay on the page and take desired actions – including conversions and purchases.
Besides, your consultant is there for reference. They may not be able to “fix” a bad UX, but they can offer some insights.
Are There Any Low-Difficulty Keywords I Should Be Sewing into My Existing Content?
Some SEO specialists also get hung up on the possibility of marketing to new potential customers by writing new blogs and completely overhauling existing web content.
But the thing is, some websites have terrible SEO but decent existing copy. You don’t need to engage in all new content creation.
Sometimes old blogs (that are actually performing well) and existing web copy just need to be refreshed with some new keywords. Google will see those refreshments and organic rankings will likely improve.
Plus, it takes less time to generate ranking increases by adjusting existing than it does to write entirely new copy.
What Other Organic Marketing Initiatives Would Benefit My SEO Campaign?
SEO rarely works alone, and all that keyword research your eCommerce SEO experts performed for your online store can be put to work in other ways.
It’s a well-known fact that several other digital marketing channels can also build organic traffic over the long term and will also support SEO.
For instance, content marketing, email marketing, and social media marketing can all work together to boost the efficacy of an SEO strategy. See how your consultant can put one of these strategies to work for your eCommerce business.
Is PPC Reasonable to Pursue?
While some eCommerce websites are in PPC-restricted industries, for others, pay-per-click marketing can be a viable avenue to increasing paid traffic and sales.
Although, even for some clients, it’s just not a good idea, especially if landing pages are not necessarily optimized for conversions. For some clients, organic marketing makes more sense.
However, another reason to engage in PPC, if the goal is not to drive sales, could be to bolster the effect of eCommerce SEO services. Like organic marketing, paid search marketing can also be used to reinforce SEO work.
Working with an eCommerce SEO Consultant: Start with an Audit
Not sure if you’re ready to shell out the cash for a full-blown agreement with an SEO company? Why not start with a free eCommerce SEO audit?
Some eCommerce SEO consultants, like 1DigitalⓇ Agency (1DigitalAgency, which has been serving the industry for over ten years, by the way) offer entirely free audits that will give you some insight into how your website is currently ranking, site speed scores, internal linking structure, and so much more.
Visit their website to learn more about how to proceed or contact them at 888-982-8269 for more information.
