A lot of so-called digital marketing experts talk about search engine optimization, or SEO, as though it is this mystical thing the true nature of which can’t really be understood, let alone explained to outsiders.
Worse yet, there are others that talk about SEO as if it’s a collection of technical effects and code secrets that make a website magically come into ranking and getting more traffic, as if that’s the “secret sauce.”
While there is undoubtedly a technical element to SEO efforts (you need a functional website) the key component remains content, predicated on keyword research.
So don’t listen to the SEO “experts” that tell you that one platform is better than the other for SEO. If you’re on a BigCommerce site you can make it work – but content is still the heart and soul of BigCommerce SEO services.
Don’t Trust the Platform-Based Hype: It’s Still All About Content
Let’s assume two things. One is that your eCommerce website is built on BigCommerce and the other is that you really don’t understand SEO all too well.
No worries, that’s why you’re here. But let’s get back to the point. If you don’t understand how SEO works and you’re a BigCommerce store owner, it might seem like one platform is better than the other.
SEO is all about your website showing up at the tops of the search engine results pages, or SERPs.
Let’s say you technically optimize your BigCommerce website to the max. That means making an updated sitemap, removing all technical and crawler errors like broken links, including new internal links, and boosting site speed and security.
How is your website going to get to the tops of the SERPs without copy? Someone needs to enter a search term or keyword into the search bar first.
And that is why, while technical optimization is important, it is far from the only thing, and definitely not the first thing, you need for an optimized website.
The be-all, end-all here is optimized content, and for that, the experience of an SEO copywriter comes into sharp focus.
Without keywords, you can’t get anywhere on BigCommerce, or on any other platform, at least not in the search engine rankings. So that’s the first thing – you optimize the technical aspects of your website, like links and headers and titles, with keywords.
That hardly could be considered copy though. But here’s the thing. Sticking keywords in those aspects of your pages will barely scrape the surface of long-term results. You’ll get more impressions but competitively, won’t last long.
This is where a content stream comes into play. By periodically updating your category and product pages with new, keyword-optimized copy that answers user queries, you have a better chance of showing up in the search results for those queries.
Secondly, a long-form content stream is important here. Once you’ve optimized all your short-form content (this is a moving target and should be performed routinely), you can focus on writing CMS page copy, blogs, press releases and other articles that answer user queries and furnish valuable information and insights central to those keywords that you’ve selected.
That is the way you show Google and other search engines that a website is an authority on the topics indicated – no matter what platform the website is built on.
Read that last part again. Regardless of what platform you’re built on, content is king, both for short and long term strategies.
Where to Get Started with BigCommerce SEO Services That Place a High Emphasis on Optimized Content?
Looking for a provider of BigCommerce SEO services that places a high emphasis on content? Hire 1Digital Agency. For more than 12 years they’ve cultivated an SEO process that leans heavily on optimized copy, and they have designers and developers on staff that specialize in the BigCommerce platform. Visit their website for more information on eCommerce platforms, SEO strategies, or case studies, or get in touch with them directly.
