In the world of digital marketing, we have what is called search engine optimization. It consists of a collection of practices that make a website or a listing show up at the top of the search engine results pages (SERPs).
Under that umbrella, we have different types of SEO, such as national SEO, local SEO, AEO, which deals with answer engines, voice SEO, image SEO, eCommerce SEO, and a few other disciplines.
This short post will cover the differences between national and local SEO, as well as how to find the best local SEO services.
What Is Local SEO?
Local SEO is a collection of practices that cause a website to show up in the search results for local keywords. It could also result in a Google My Business listing populating, or in a Google Maps result showing up.
In a nutshell, local SEO gets a website on the map (literally and figuratively) for local keywords and can also result in higher traffic not just to a website but to a brick and mortar location.
What Is National SEO?
In contrast to local SEO, national SEO will get a website or some of its pages to rank for keywords, but across the search results, not just in a specific location.
Also, national SEO deals more in overall national visibility for certain keywords, generating more organic visibility through search engines.
Whom Does Local SEO Benefit Most?
Local SEO services benefit two types of businesses the most. Businesses that only serve a specific local market, and businesses that operate brick and mortar retail locations.
It should be obvious why this is the case. For one, local businesses need to focus on local queries in order to drive foot traffic to their stores. On top of that, businesses that only serve a local market will not be benefited by national SEO services that improve organic visibility all the way across the country. They need to focus on one (or several) locations.
Also, any business with a Google My Business listing, local or otherwise, could potentially benefit from local SEO services, but that is a gray area that should be further explored with the help of a vetted SEO expert.
What Do Local SEO Services Include?
Local SEO services are in many ways similar to national SEO services; in fact, they are more alike than they are different.
Basically, they will make your website or its business listing or map profile show up either in the search results or map pack for certain keywords, based on locality.
Some of these keywords will be location based; others will not, but will only generate organic results when the person searching them is either in, or looking in, your area.
Like national SEO, a local SEO campaign will provide optimized content and content creation, follow best practices for optimizing your GMB profile, and may target location-specific keywords in copy.
It will also focus on improving the customer experience through your website, and may result in the creation and optimization of location-specific landing pages, as these things will also boost your online presence in the search rankings.
Like a national SEO campaign, a local SEO campaign will focus on removing technical and user-based issues from a website or listing while boosting its visibility through search engines and Google Maps. Local SEO services might also entail building local citations and managing an online reputation.
Overall, they optimize your website and listings for online visibility.
How Can You Find the Best Local SEO Services?
The way you find the best local SEO services is the same as how you find the best national SEO searches: you look in the search results.
You do not want to hire an SEO services provider unless that provider shows up in the search results.
Enter a few searches for local SEO strategy providers, see which ones rank the highest, and start making some calls. There’s no time to waste on finding a local search engine optimization services provider that can improve your Google business profile, improve visibility, and boost conversion rates and revenue.
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