eCommerce PPC management
3 Misconceptions About eCommerce PPC Marketing
A common occurrence in digital marketing (which marketing agencies know all too well) is that some eCommerce entrepreneurs invest in SEO thinking it will turn a profit overnight and then sour when they see how much time and effort it takes, and then think they can solve all of their woes with eCommerce PPC strategies. […]
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A Few Tactics That Can Potentially Improve ROAS in PPC
ROAS, or return on ad spend, is one of the most important metrics in eCommerce PPC or pay-per-click. If you have a positive ROAS, things are good, though they could be better, assuming revenue covers any management cost associated with your eCommerce PPC management company. Also, if a campaign is performing well, there are things […]
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The Deeper Problem of High Impressions and Low Clicks in eCommerce PPC Management
While it’s easy to make money with a PPC campaign, it’s even easier to lose it. That’s why so many eCommerce entrepreneurs choose to work with an eCommerce PPC management company to increase ROAS and hedge the risks that they will make a bad decision. With that said, even with the help of professionals, there’s […]
Read MoreThe Biggest Problems with eCommerce PPC
Pay-per-click marketing, also known as PPC, is sometimes considered the most effective digital marketing channel because anyone can set up an account, launch campaigns and can start making money in a matter of hours. The operative word there is “can.” There’s no guarantee that you’re going to make money with PPC and the truth is […]
Read MoreThe Hard Truth About eCommerce PPC Management (And Why It Still Works)
Everyone loves a good underdog story, but let’s be real—most eCommerce businesses aren’t Rocky Balboa. They’re more like the guy in the background of the boxing movie who gets knocked out in the first round. And that’s what running a PPC campaign in a competitive market feels like sometimes. Around 90% of online shoppers actively […]
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Three Potential Issues with PPC Marketing That Professional eCommerce PPC Management Can Help You Solve
The thing about pay-per-click marketing is that it can help you start driving traffic overnight. The other thing about pay-per-click marketing is that when done wrong it will cost you boatloads of money. On that note, here are some common problems with PPC marketing that an eCommerce PPC management company can help you avoid (or […]
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6 Ways Professional eCommerce PPC Management Can Potentially Benefit Your Campaign
Anyone can create an AdWords account and get pay-per-click advertising (also known as PPC) off the ground. But can anyone get a campaign off the ground and start turning a profit? That’s a bit easier said than done. Getting impressions and clicks is relatively easy, but as you might guess from the name “pay-per-click,” just […]
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eCommerce PPC Management Metrics: Understanding the KPIs
Pay-per-click, better known as PPC, is a prime digital marketing channel that most industries can use to leverage growth and sales. One of the good things about this channel, as opposed to some organic channels like SEO and social media, is that the success of a PPC campaign can be closely monitored. But you need […]
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Tips for Maximizing Your Ad Spend with eCommerce PPC Management
With competition fiercer than ever, eCommerce PPC management can make all the difference for businesses looking to increase their visibility online. But what is PPC management, and why should eCommerce businesses pay attention to it? Let’s dive into the essentials and explore how expert management can stretch your ad budget further while positioning your brand […]
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5 Issues eCommerce PPC Management May Be Able to Solve
In the world of paid advertising in digital marketing, pay-per-click, or PPC marketing, is one of the most effective ways to generate new customers. Launching an eCommerce PPC campaign today can bring in customers as early as tomorrow. However, just like running anything the “right” way, there are a number of pieces that have to […]
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