There’s a lot of information (and misinformation) floating around out there regarding Shopify search engine optimization in general and — in particular – so let’s tackle some of these common questions.
Does Shopify Offer SEO Services?
Shopify is a SaaS platform. They do not offer SEO services. Instead, what they offer is a platform that has SEO-friendly features built-in.
For instance, Shopify is compatible with numerous SEO-friendly themed, auto-generated canonical tags to prevent duplicate content penalties, automatically generates a site map, and offers good load speeds and site security.
This does not, however, mean that Shopify as a platform is optimized out of the gate. This is where Shopify SEO agencies can help.
What Does a Shopify SEO Agency Do?
Shopify SEO agencies optimize all of the things that Shopify, as a platform, can’t. These are called ranking signals and including but are not limited to:
- Internal links and outbound links.
- Product page and category page content.
- Blog content.
- Page structure, titles, and metadata.
- Image size and alt data.
- Inbound link-building strategy.
- Site speed
- Site security.
- Site structure.
- And many more (there are upwards of 200 ranking signals).
In case you didn’t notice, “content” appeared several times in that bulleted list. Content optimization has many forms and all of them hinge on keyword research.
That is, you can’t optimize a website’s content, or keyword density, until you perform keyword research, which is another thing that Shopify SEO agencies do. Shopify SEO companies will also monitor your Google Analytics and Search Console accounts.
How Much Does Shopify SEO Cost?
There is no blanket answer to how much Shopify SEO campaigns are going to cost. Many agencies offer tiered pricing that varies in accordance to the number of keywords targeted or the number of deliverables including with the scope of work.
Also, not all Shopify SEO agencies offer full-service packages. That is, some specialize in building backlinks, writing optimized blogs, speeding up websites, and developing faster, responsive, SEO-friendly themes.
For a more accurate quote, reach out to a Shopify SEO agency for an estimate.
Is Hiring a Shopify SEO Agency Worth It?
Unless you completely sustain traffic to your website through paid advertising channels, then SEO is 100%, absolutely, undeniably, worth it.
Most digital marketers agree that SEO is the single most effective marketing channel and its effects compound over time, as domain authority grows. They also generally agree that SEO offers the highest ROI of all marketing strategies (in the long run, that is).
That said, a disclaimer is warranted. It typically takes 6 months or longer to start to generate organic ranking and traffic increases using SEO alone, which is why some SEO companies follow a PPC and SEO two-pronged approach.
Is Shopify SEO Still Relevant in 2022?
SEO is not “still” relevant in 2022. SEO is more relevant than ever in 2022. Every day, Google is improving its algorithms to become more contextually aware. With each algorithm adjustment or update, Google gets better at scanning the web for more relevant answers to users’ search queries.
This means that traditional SEO approaches – even white-hat approaches – will slowly start to fade into the background.
The future of SEO is not a process or a game – but a genuine attempt to provide truly useful information, not just “keyword-optimized content.”
And that makes SEO more relevant than ever.
Where Can I Find an Experienced Shopify SEO Agency?
Sometimes, experience speaks for itself. If you’re looking for a Shopify SEO agency with substantial experience, work with 1DigitalⓇ Agency (1DigitalAgency.com).
For more than 10 years, their Shopify SEO experts have been propelling clients in upwards of 50 industries to the top of the organic search results.
Get in touch with them at 888-982-8269 to learn more about how they can start generating more impressions and traffic for your online store.
