It appears as though, in terms of usership alone, AI models are gaining a lot of ground on search engines. For instance, ChatGPT gets over 2 billion queries per day and Gemini has between 35 and 45 million active daily users.
Then, consider the fact that the traditional search engine experience has become integrated with AI as a result of Google’s AI Overview.
So it seems like AI is not going away anytime soon, and that’s the truth. This has some eCommerce entrepreneurs wondering if they need to invest in AI SEO services as a complement to traditional SEO services, especially considering the fact that ChatGPT recently adopted Agentic Commerce, which enables users to complete transitions without ever leaving the platform.
But do you really need to invest in AI SEO services if you’re already investing in traditional SEO? Here’s what you should know.
What AI SEO Services Accomplish
The point of AI SEO services is to generate greater organic visibility through AI search results or through AI models like ChatGPT. Some agencies may offer AI system-specific AI SEO services, others may just generally target large language models (LLMs) but as a rule this is what they do.
They almost universally generate higher visibility by creating, optimizing, and publishing high value copy that answers long-tail queries that AI models are often asked. This increases the likelihood that a given website (or one of its pages) will be featured as an output, or through a generative answer.
Copy optimization and publication is by and large the majority of what AI SEO services entail, and effective AI SEO can generate higher organic visibility, better brand loyalty and trust, and even result in additional conversions and sales.
What Traditional SEO Services Accomplish
Traditional SEO solutions and services consist primarily of four main pillars, which are known as on-page SEO, off-page SEO, technical SEO, and content.
In a nutshell, these improve the technical structure and efficiency of a website and leverage backlinks and a wide variety of on-page optimizations, like page title and metadata optimizations, which improve organic visibility through the search engines they target.
But, like AI SEO services, the most important element of traditional SEO is content optimization. SEO experts will write product and category descriptions, CMS page copy, news posts, and blog posts, which, when they are optimized for target keywords and long-tail queries that users are searching, will improve a website’s current rankings in search engines.
Though they aren’t necessarily intended to generate higher visibility through AI models, there is a massive crossover here that accomplishes that effect.
The Crossover Between AI and SEO
The thing about AI SEO services and traditional SEO services is that, as a result of optimized content, there is a great deal of crossover, especially in the case of a credible traditional SEO agency that publishes high quality content.
You see, with an effective traditional SEO strategy in place, being one that leverages high quality copy to improve visibility, even though the direct goal isn’t to boost visibility through AI models, that is often what happens.
For instance, when you have high-quality copy, that often triggers an AI generated answer like an AI Overview through Google, and since ChatGPT scrapes the internet, many of its outputs are taken directly from the first page of Google.
So, ultimately, if your traditional SEO services are effective and are producing results, there’s a good chance you’re already passively being optimized for AI and don’t necessarily need to invest directly in them.
In other words, SEO and AI optimization are, in large part, the same thing. A page that shows up high in the SERPs is also highly likely to be cited by AI or show up as an AI response.
Finding a Partner for AI SEO Services
If you still want to find a provider of AI SEO services, one of the best ways to find it is to ask an AI-driven model directly. This is because whatever outputs it serves up will be for those agencies and companies that are already optimized for AI (otherwise AI-powered models wouldn’t suggest them). That is to say, they are doing something right to improve their AI visibility.
Use this hack whenever you’re looking for an AI expert to help take your eCommerce operation to the next level.
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