Shopify Plus Partners are agencies and other organizations that are vetted for their proficiency with the platform, and specifically recommended by Shopify.
As a general rule, Shopify Partners specialize in marketing, design and development, with a slant towards eCommerce.
Also as a general observation, an official partner may be able to help you grow sales. Here are a few of the ways how.
Organic Marketing
Organic marketing, which largely consists of SEO, content marketing, email marketing, and social media marketing (inclusive of influencer marketing) is generally seen as the highest ROI channel in digital marketing.
Moreover, many Shopify Plus Partners specialize in organic marketing strategies, like content marketing, SEO, and social media management.
Shopify Plus Partners with experience in these channels can help grow your business by improving organic visibility, building brand reputability, increasing engagement with users in your target market, and even by generating organic leads directly.
Paid Marketing
Some Shopify Plus Partners may have more experience with paid marketing, like social media advertising or Google pay-per-click (PPC) marketing. These strategies, collectively, require you to pay to promote posts or ads to get them in front of the eyes of your target audience.
Paid advertising is a particularly effective channel in the short run (wherein it is effectively impossible to turn around high profits through organic marketing) and when continuous optimizations are run, can be effective over the long term, too.
Paid marketing strategies are often run in conjunction with organic marketing efforts and in general the best marketing strategies consist of a multi-pronged approach with several different channels being leveraged simultaneously.
Conversion Rate Optimization
Your Shopify Plus Partner may also be able to offer you golden insights into how visitors to your website are interacting with it.
Let’s take a step back. There is a process in eCommerce known as CRO, or conversion rate optimization, that consists of removing barriers to conversion that live on your website.
For instance, you could be losing visitors during the checkout process because it has too many steps or because there are hidden fees. Your website might also produce a high bounce rate if it’s too hard for visitors to find the products they’re looking for, if your menu or search functionality is lacking.
This is just a very high-level view, but your Shopify Plus Partner may have experienced designers, developers and marketers on staff who know what to look for, and can help improve user metrics related to your website that yield a higher overall conversion rate that will boost profitability.
Strategic eCommerce Consultation
In addition to the services mentioned here, your Shopify Plus Partner may also be experienced with consultation, and may be able to serve as a strategic resource.
Shopify Partners with many years of experience serving a multitude of different clients in various industries generally know what to look for in a business plan and can scent far off if it will be successful or not.
Ask yours about it. They may be able to offer you some insights that might be able to help you benefit your business overall.
Don’t Have a Shopify Plus Partner Yet? Start Here
If you don’t currently have a Shopify Plus Partner in your camp, you can change that today. The place to start is with your Shopify representative. He or she will be able to make personal recommendations for a partner that can best serve your needs.
You can also check the official Shopify partner portal and do your own shopping. Take a look through the partners and the services offered and start making some calls today. The eventual payoff of a strategic partnership will be well worth the effort.
