Opening up an online store is only the first step to becoming a successful eCommerce company. There is still a long list of things you need to cover to start bringing in enough traffic and conversions to think about sustainable growth.
Many will tell you that growth is almost impossible in today’s market. But, how come there are still many online businesses raking in thousands of dollars a day?
The secret is SEO. Of course, not ANY SEO. Only strategies devised by true Shopify SEO experts will give you a fighting chance of becoming successful and experiencing long-term steady growth.
So, let’s take a look at what most of them DO for their customers.
Optimizing Your Shopify Site Structure
Shopify offers a ton of SEO-friendly features right out of the box. However, you still need to provide relevant input to the platform, and search engines, and understand how your site is supposed to be navigated. And here is where site structure comes into play.
What most Shopify SEO experts do when they audit your site checks if your site structure makes sense. Many first-time users just create categories and subcategories without end because it makes sense in their minds. After all, they know everything there is to know about their products.
However, search engines and users don’t need a tailoring course to know why a skirt can be cataloged under A-Line and also the circular skirts section. Your website is not the right place to hammer down your extensive knowledge into your visitor´s head. It is a tool to help customers find what they need as quickly as possible even if they have zero practical knowledge and don’t even know where to start looking. Google bots understand this and tend to reward sites with simple and logical structural arrangements.
Don’t Underestimate UX
There are millions of articles out there talking about how user experience is important for a reason. Generating traffic is a waste of time if your visitors do not know what to do once they enter your website, or feel they just traveled 30 years into the past. You need a nice-looking, fast-loading, engaging website.
Now, Google has made it a point that there is no way to measure user experience. However, they do utilize indirect data to make sure they only rank sites with high engagement rates. For example, high bounce rates mean that users do not like what they find when they arrive on a website, and low conversion rates indicate that a page does not offer solutions for the queries users perform. Google might decide that a page is not worth its user´s time and drop its ranking on search results.
Measure, Measure, Measure
While many feel that obsessing over data can be detrimental to a business, there is no way anyone can improve a website without understanding where the pain points are. Simple audits can help you compare your Shopify store to what your competitors are doing, and help you define strategies to address your weaknesses. But you need to be able to periodically read the hard data.
Now, understanding how these tools work, or what the data is telling you takes a lot of time. That´s time business owners who care about their brand don’t usually have. That’s why having a Shopify SEO expert on your side has become imperative in today’s eCommerce environment. They not only have premium tools for extremely in-depth analysis of your Shopify store´s health. They are also able to design effective strategies based on their experience and past success stories. Visit the true Shopify SEO experts at Genius eCommerce and learn more about their services.
