If you’ve been doing the SEO for your BigCommerce store yourself but aren’t seeing or have stopped seeing results, it’s time to hire a BigCommerce SEO expert.
An SEO expert can identify where the problem lies. You can also count on an SEO professional to come up with SEO approaches and tactics to get your online store to rank on Google and generate more leads.
You can hire an in-house SEO team if you want more control over your SEO and you have a budget. However, if you have a limited budget, you’d probably prefer outsourcing your SEO.
Below are some of the real benefits of outsourcing your SEO to BigCommerce SEO agencies.
Cost-Effective
Because SEO targets customers who are actively looking for your products and services online, it is one of the most cost-effective digital marketing strategies today. The traffic produced by SEO is targeted, which means your leads will be more qualified than those generated by many other marketing tactics.
SEO is also more cost-effective than running paid ads. Paid advertising is effective but you likely won’t have an unlimited budget to pay for traffic to your site.
When you hire an SEO expert, you get to double your savings because you’ll only pay for what you need, compared to what you have to spend on if you have in-house SEO employees.
Optimized BigCommerce Website
An SEO expert’s first duty is to lay a solid foundation for a beautiful website with a simple, effective user experience that is easily discoverable in search.
BigCommerce platform has built-in SEO features but not all of them are automated. An expert can handle these limitations while amplifying BigCommerce optimizations.
To create a highly optimized website, an eCommerce SEO expert may focus on link building, on-page elements, content, and other ranking signals.
Also, there’s a lot that goes into creating an optimized BigCommerce site and most of it involves technical SEO. You can share links of your product pages, promo pages, or even your homepage, but optimizing all the SEO elements of your website still has the strongest impact.
Increased Traffic & Conversions
Through extensive keyword research, an SEO professional can increase traffic to your site. Attracting a huge number of customers to your eCommerce store, however, is just the first step. An SEO expert can optimize for conversion rates so that more of those visitors end up as customers.
If the majority of your visitors are browsing but exiting your site without making a purchase, an SEO professional can help identify where in the sales funnel your visitors are getting stuck.
Strategies that will improve the purchase experience, like being able to check out items without signing up or not filling out long forms when checking out are just some of the things an SEO expert can do to improve customer experience and boost your sales.
Outrank Competition
An SEO expert can help you outrank your competition. By employing SEO best practices when optimizing your site, an experienced SEO professional can drive more traffic to your site.
There are fads, trends, and quick fixes in page optimization, but a skilled SEO professional doesn’t focus on shortcuts but optimizations that bring long-lasting results. For instance, ranking is important but clickthroughs are more important because if you’re not getting any, it tells Google your website is not relevant. Soon, Google will rank your competitors with high clickthrough rates above your website.
In other words, ranking high, for an expert, is not the ultimate SEO goal. A true SEO expert will always prioritize clicks over rankings because not only do high clickthrough rates give you the edge over your competitors but they also give you the highest sales potential.
Get BigCommerce SEO Services Now!
If you want a high-performing SEO strategy, hire a reliable BigCommerce SEO expert today. Visit 1Digital® Agency and find out how they can help you get the SEO results you’re looking for. Contact them today.
