For those of you reading this with websites built on Shopify, you’re in good company. There are something like 2 million other users in the same camp as you.
But while Shopify is an excellent platform for eCommerce, and it’s “good” for eCommerce, getting those leads is the same challenge as it would be anywhere else.
One marketing channel that helps with that is SEO, but the thing about SEO is that it’s labor and resource intensive and takes a lot of time.
That is one of the reasons that many merchants choose to work with Shopify SEO experts. Here are the main ways an expert can put time, resources and of course money back in your hands.
Platform Expertise
One thing Shopify SEO agencies can bring to the table is experience with the platform. This is one thing that can serve as a crutch for those that are not that tech-savvy (like some Shopify merchants themselves). An agency’s familiarity with a platform, on its own, can save a good deal.
Less Keyword Research
Keyword research, targeting and strategy can be among the most time-intensive and experience-requisite components of SEO.
It takes a long time to pour through hundreds, occasionally thousands of keywords, dissecting them for volume, difficulty, search intent, and then performing a competitor analysis to see where they stand.
Fortunately, SEO agencies have economies of scale in their camp. When you do something day in and day out you can’t help but get fast with it – and they do.
No More Drafting and Editing
Content is king, you know, and that means a big piece of Shopify SEO work is writing. For some people, drafting and then editing is easier than it is for others – and for others, as you know, it can be a nightmare.
And still, even for a seasoned copy producer, there are better days than others. But all the same, leveraging the economic efficiency and speed of a professional team will put time and money back in your pocket.
Less Administrative Work
You know what a lot of what goes into a Shopify SEO campaign is? Typing in titles and meta descriptions, image optimization, adding blog posts, removing little bits of excess code and other random administrative work that ultimately amounts to a bunch of piecemeal optimizations.
These are necessary, don’t take this the wrong way. They have to be done in order to optimize your website, but at the same time, they take a long time and are best left to an agency that can do them quickly, efficiently, and cost-effectively.
Less Time Digging Through Reporting
Lastly, a Shopify SEO agency will likely not only be very familiar with Shopify’s analytics, but with Google Analytics, Google Search Console, and perhaps even other proprietary analytical tools that report on standings, leads, and traffic.
Once you learn how to use these tools, making sense of them is no big deal, but till then, it can take a long time to pore through all the data and make sense of it. This is second nature to an agency whose employees do it for a living.
Getting Started with a Shopify SEO Agency
While hiring a Shopify SEO agency can easily be one of the best decisions you make for your website, it can still be expensive, so justifiably you will want to make sure you have made a good decision.
One way to help hedge your bets is to take the advice of your Shopify representative, or at least to consider what their recommendations are. They may have a list of SEO agencies that they know can make a difference for your online store.
