If you’ve been paying any sort of attention, then you’ve probably already noticed that your body goes through changes when the temperature drops to a certain point. Your skin and lips feel dryer. You find that your face feels more sensitive than usual. You feel physically thirstier, as though your body craves hydration more than usual.
Your hair experiences these changes, too. Colder weather means that the air is less humid, causing all kinds of issues. This can be especially true for those who have color-treated hair–in addition to seasonal hair fall and overall dryness, those with dyed hair may find their luscious locks looking flatter and duller as winter progresses.
Fear not, ladies (and gentlemen, too!). Pureology, available on Beauty Sense, is here to help. Here are a few tips and tricks that can help preserve your color.
Don’t overwash your hair
One of the cardinal rules of hair care, especially if it’s undergone any sort of color treatment, is to wash it sparingly. Subjecting your color-treated strands to shampoo more times than absolutely necessary doesn’t just make the dye fade faster, it can also make your scalp dryer in the cold months. This can lead to dandruff and even greasier hair, despite your best efforts to keep it clean.
Instead, wash your hair three times a week at most, or at least once every three days. This will help your hair retain its natural moisture, which will in turn protect it from the lack of humidity in the air that causes dryness. Use Pureology’s Hydrate Shampoo to further boost hydration: it contains no color-stripping sulfates or parabens, helping you maintain your hair’s vibrance. For hair that’s been color-treated blonde, use Pureology’s Strength Cure Blonde Purple Shampoo instead. Formulated for all shades of color-treated blonde, as well as highlighted and lightened hair, this purple shampoo contains Strength Cure Asta Repair™ that can help nourish and protect brittle and damaged hair from cold weather stressors.
Deep condition regularly
The second cardinal rule of all chemically-treated hair is to condition it, regularly and often. As already mentioned, cold temperatures cause dehydration, which doesn’t just wreck your dye job but also negatively impacts color longevity.
Deep conditioning at least once a week can help mitigate the dryness of your scalp by adding back much-needed moisture. Pureology’s Hydrate Conditioner is the perfect partner to the Hydrate Shampoo, and they’ll work best in conjunction with each other. For color-treated blonde hair, try the Strength Cure Blonde Purple Conditioner instead. Doing so will keep your hair cuticles hydrated, thus extending the lifespan of your hair color.
Use a treatment
Using the right shampoo and conditioner is a start, but your hair will require further fortifications in the winter to keep looking its best. A great hair mask that’s specially formulated for color- or chemically-treated hair should prove just the ticket.
The Colour Fanatic Instant Deep Treatment Mask from Pureology is an excellent all-rounder from the brand. It restores, protects, and perfects colored hair and is infused with Pureology’s exclusive AntiFade Complex to prevent color from going dull.
For more great Pureology products for your color-treated hair, check out their brand page on Beauty Sense today.
